Thank you for your interest in the Charity Partnership Program, an initiative dedicated to connecting the most inspiring causes with passionate athletes who want to make their race one with a real impact on the community.
We want to work together to create an effective, visible, and meaningful platform for fundraising and promoting your organization’s mission.
Since their inception, YOLO Events have been more than just competitions—they have been celebrations of community, movement, and goodwill. Each edition brings together thousands of amateur and professional athletes, volunteers, and supporters who transform kilometers into compassion and energy into change.
Through this program, we want to offer our partner NGOs the opportunity to:
- raise funds and increase the visibility of their cause;
- attract new supporters and volunteers;
- tell their story to an engaged community;
- be part of a national sports movement with a purpose.
This guide explains the structure of the YOLO Events Charity Program, its benefits, available packages, and the opportunities offered to our partners.
We are glad to have you with us — and we can’t wait to get moving together for a good cause!
Let’s get Romania to exercise with heart.
— The YOLO EVENTS Team
We have seen how running and sports can transform lives — and through this program, we want to offer you the chance to use that same energy to support your organization’s mission.
By participating in the Yolo Events Charity Program, you will benefit from:
- Visibility: appearances on the official website of the chosen competition, on the registration platform, and in official communications.
- Interaction: direct contact with participants and the public on the day of the event.
- Fundraising: the opportunity to attract athletes who participate and donate to your cause.
- Promotion: exposure through media channels, newsletters, and 21K social networks.
How it works
The YOLO Events charity partnership is a collaboration based on mutual commitments, but without fixed costs.
Each party has an important role to play — and success depends on our joint involvement and collaboration.
| CHARITABLE PARTNER | |
| + recruits runners/triathletes and teams who want to participate in its cause; + communicates with and motivates participants to raise funds or promote the organization’s message; + manages the fundraising campaign (using its own platform or one recommended by the organizers);+ promotes its presence at the event;+ keeps all the funds raised; |
| YOLO EVENTS | |
| + plans and delivers races and event experiences; + creates enthusiasm and community involvement; + provides technical and logistical support for the registration and promotion process; + promotes the stories of charitable partners in the media and on its own channels. + creates visibility around the event |
In short
YOLO Events creates the framework, platform, and visibility.
You bring the story, energy, and people who make it possible.
Together, we turn every kilometer into a good deed. 💙
The success of a charity program collaboration does not depend on the size of the organization, but on enthusiasm, planning, and involvement. Here are the basics for a successful project:
1. An enthusiastic coordinator
Choose someone who loves the cause and the energy of the event. They will manage registrations, motivate athletes, and liaise with the YOLO Events team. A committed coordinator can turn a good campaign into a remarkable success.
2. A way to reach supporters
Use your communication channels—email, social media, online groups—to keep runners/triathletes, volunteers, and donors close. Constant communication keeps motivation alive until race day.
3. Openness and initiative
Be curious, creative, and ready to try new things. Whether it’s your first or fifth time participating, each edition brings the opportunity to tell your story differently – on the move.
4. A small, active team
Ideally, someone who can send regular messages to participants, update social media posts, and coordinate thank-you notes or symbolic rewards for the team.
We support you
The YOLO Events team provides you with materials, guides, technical support, and promotion on official channels. You bring the story, energy, and community. Together, we make every kilometer count.
BRONZE | SILVER | GOLD | |
CONDITIONS | |||
Number of participants registered via the dedicated link | 0 – 14 | 15 – 49 | 50+ |
Number of fundraising pages | 0 – 9 | 10 – 24 | 25+ |
Donations collected (amount) | 0 – 9.999 lei | 10.000 – 24.999 lei | 25.000+ lei |
BENEFITS | |||
Website listing (name, logo, website) | ✅ | ✅ | ✅ |
Access to campaign templates and fundraising messages | ✅ | ✅ | ✅ |
SM post on event channels | ✅ | ✅ | ✅ |
Possibility of cheering zones along the route | ✅ | ✅ | ✅ |
Included in the registration form | ✅ | ✅ | |
Mention in MC brief at the event | ✅ | ✅ | |
Mention in press release | ✅ | ✅ | |
Promo video on stage screen | ✅ | ||
Tent in the event area | ✅ | ||
Template in the Participant’s Guide | ✅ | ||
% of registration fees via the dedicated link | 10% | 15% | 20% |
Participating in the program is simple and designed to help you organize yourself efficiently. The partnership follows three main steps: Preparation – Activate – SHOWTIME.
This is the registration and planning stage. Goal: to prepare all the details so that your team is ready to go.
What the charity does:
- Fills out the application form and signs the partnership agreement;
- Sends the logo, description, and information for listing on the website;
- Choose the fundraising platform;
- Establish the coordinator and internal communication plan.
What YOLO Events does:
- Adds the organization to the website and registration platform;
- Provides promotional materials and useful guides;
- Creates registration codes/tools for participants.
This is the campaign and recruitment stage. Goal: to attract participants, increase visibility, and motivate supporters.
What the charity does:
- Recruits participants and volunteers;
- Communicates actively on social media, through newsletters, and at its own events;
- Provides athletes with information, acknowledgments, and inspirational stories;
- Coordinates logistical preparations for participation in the Charity Village.
What the YOLO Events team does:
- Promotes partner organizations through the competition’s official channels;
- Provides logistical and technical support to the NGO team;
- Sends regular updates and communication materials.
This is the moment of maximum visibility and celebration. Goal: to enjoy the event, interact with the public, and make your story heard.
What the charity does:
- Has an active presence in the event area/route (tent, volunteers);
- Encourages its own participants and interacts with the public;
- Thanks participants and donors after the race;
- Sends a short impact report to the organizers (number of athletes, funds, feedback).
What the YOLO Events team does:
- Ensures promotion on the event stage and in post-event communication;
- Publishes the results and highlights the charity partners in the media;
We believe that sport is a catalyst for good — a way to bring people together and amplify positive impact.
We invite you to join the Yolo Events community, where athletes, causes, and community come together to turn every kilometer into a good deed.